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Books, Booksellers, Children and teenagers, Culture, Sách & Tri thức

Charlie Mackesy’s Always Remember is Christmas No 1 in the UK’s bestsellers chart

The writer and illustrator’s follow-up to The Boy, the Mole, the Fox and the Horse sold roughly one copy every 14 seconds last week

Charlie Mackesy has scored the literary world’s Christmas No 1 with Always Remember, the follow-up to his bestselling 2019 title The Boy, the Mole, the Fox and the Horse.

Always Remember sold 43,825 copies in the seven days to 20 December, equating to a sale roughly every 14 seconds, according to NielsenIQ BookData. The illustrated fable – subtitled The Boy, the Mole, the Fox, the Horse and the Storm – follows the four unlikely friends as they navigate meteorological and metaphorical dark clouds.

thanhtoong0
December 23, 2025

Books, Booksellers, Culture, Fiction, Fiction in translation, instagram, Marketing & PR, Media, Sách & Tri thức, Social media, Social trends, Society, tiktok

‘Suddenly, it was everywhere’: why some books become blockbusters overnight

Whether it’s through TikTok buzz, celebrity endorsements or good old-fashioned word of mouth, some titles enjoy a second, more powerful, life. But what unites them – and is there a formula for this type of success?

There is a particular kind of literary deja vu that strikes sometimes. Seemingly out of nowhere, the same book starts appearing across multiple social media feeds. On the bus, you’ll spot two copies of the same title in one day. A friend says, “Have you read this yet?”, to which you respond, “Someone was just telling me about it the other day.”

These are the sleeper hits that seem to materialise without warning. They are not stacked high on the new release tables. They are books that, for one reason or another, have slipped their original timelines and found a second, often more powerful life.

thanhtoong0
December 14, 2025