Category Society

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Why I gave the world wide web away for free

My vision was based on sharing, not exploitation – and here’s why it’s still worth fighting for

I was 34 years old when I first had the idea for the world wide web. I took every opportunity to talk about it: pitching it in meetings, sketching it out on a whiteboard for anyone who was interested, even drawing the web in the snow with a ski pole for my friend on what was meant to be a peaceful day out.

I relentlessly petitioned bosses at the European Organization for Nuclear Research (Cern), where I worked at the time, who initially found the idea “a little eccentric” but eventually gave in and let me work on it. I was seized by the idea of combining two pre-existing computer technologies: the internet and hypertext, which takes an ordinary document and brings it to life by adding “links”.

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How modern life makes us sick – and what to do about it

From depression to obesity, the concept of ‘evolutionary mismatch’ can help foster self-compassion and point the way to a more rewarding existence

One of the fascinating things about working as a psychotherapist is the opportunity to observe how many of our problems involve us getting in the way of ourselves. The difficulties we encounter are frequently the result of self-sabotage, and managing them often requires wrestling with our own drives, doing our best not to give in to every impulse. This is easier said than done, of course. To lose weight and keep it off, to successfully climb out of debt, to find meaningful work, to maintain long-term, happy relationships: all demand postponing our immediate desires in the service of a longer-term goal.

Delaying gratification, as it’s called, has been a useful tactic for aeons. But at a certain point it becomes reasonable to ask: why does so much of modern life seem to involve swimming upstream? Why is it that following our instincts often seems to land us in so much trouble?

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Why we need a right not to be manipulated

From to airlines to broadband, companies exploit cognitive biases to get us to part with money. Here’s how to fight back

Many nations already enshrine a right not to be defrauded, and even a right not to be deceived. If a company sells you a new medicine, falsely claiming that it prevents cancer, it can be punished. If a firm convinces you to buy a new smartphone, saying that it has state-of-the-art features when it doesn’t, it will have violated the law. But in the current era, many companies are taking our time and money not by defrauding or deceiving us, but by practising the dark art of manipulation.

They hide crucial terms in fine print. They automatically enrol you in a programme that costs money but does not benefit you at all. They make it easy for you to subscribe to a service, but extremely hard for you to cancel. They use “drip pricing”, by which they quote you an initial number, getting you to commit to the purchase, only to add a series of additional costs, knowing that once you’ve embarked on the process, you are likely just to say “yeah, whatever”. In its worst forms, manipulation is theft. It takes people’s resources and attention, and it does so without their consent.

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Should we ban opinion polls?

They claim to reflect public sentiment. But they’re better thought of as just another species of misinformation

Ahead of the 2016 US presidential election, opinion polls predicted a win for Hillary Clinton. She lost, and the polling industry went through one of its regular spasms of self-criticism and supposed reform. Alas, it did not vote itself entirely out of existence. France and Spain ban the publication of opinion polls in the days leading up to an election, but we should go one better and ban their publication at any time.

No doubt it adds much to the gaiety of the British nation to see the Conservative party slip to third or fourth in the polls, but any poll asking who you would vote for if there were a Westminster election tomorrow, held at a time when there almost certainly will not be an election for another four years, is meaningless as a guide to the makeup of the next Parliament.

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