Instagram has announced a new 'Your Algorithm' tool powered by AI. With this new feature, the Meta-owned company is aiming to provide more personalised recommendations for users. This new feature will appear in the top right corner of Reels with an icon that looks like two lines with hearts. It is available in the US from today and will roll out for more users soon.

Spotify on Wednesday announced a new feature that provides users with more control over the streaming service’s algorithm. Dubbed Prompted Playlist, it is currently rolling out in beta to select global markets. As per the company, users can describe what they want to hear and set rules for the personalised playlists. Prompted Playlist is claimed to tap into the user...