Category ai

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Amazon’s Rufus AI Chatbot Helps Drive Black Friday Sales and Engagement, Data Shows

New data suggests Amazon’s AI shopping assistant Rufus helped boost both engagement and sales during Black Friday. According to Sensor Tower, shopping sessions with Rufus rose 86 percent compared to a recent non-sale day, while purchases from Rufus-assisted sessions were 75 percent higher than non-Rufus ones. Adoption is still limited, but the trend indicates growin...

Who Is Amar Subramanya? Indian-Origin Researcher Taking Reigns of Apple’s AI Division

Apple has appointed AI researcher Amar Subramanya as its new Vice President of AI, replacing John Giannandrea. Subramanya, who previously led Google’s Gemini Assistant and briefly worked at Microsoft, will report to Craig Federighi. Apple says his expertise will support upcoming Apple Intelligence features as the company works to catch up in the competitive AI lands...

Google’s Gemini 3 Reportedly Jailbroken in Minutes, Generates Ways to Create Smallpox Virus

Google’s Gemini 3 Pro was reportedly jailbroken by a group of researchers recently. As per the report, the researchers were able to break into the Gemini 3-powered artificial intelligence (AI) chatbot within five minutes, and were able to make it generate harmful and potentially dangerous outputs. The demonstration reveals several security flaws in the chatbot’s s...